Business & Tech

Knottily Would Marks Its Official Grand Opening on Madison Avenue

This store, at 12118 Madison Avenue, puts a new spin on old furniture.

Knottily Would opened its doors last August, but the owners finally hosted their grand opening on Sunday. 

Crowds streamed in all afternoon to check out the business — at 12118 Madison Avenue — known for “upcycling” and modernizing old wood furniture, and custom furniture painting.

“This is actually the first time we’ve all been in the building with the doors unlocked,” quipped co-owner Mary Martin.

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Martin partnered last year with longtime friend Dan Munday to launch Knottily Would.

“We’re not a junk store or a thrift shop, we sell reconditioned furniture,” she  added.

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But there's also some housewares and artwork for sale.

Martin, who’s been a chef and art dealer and does home remolding, will handle the store’s marketing and provide aesthetic insight.

Munday — a general contractor in his "day job" — will handle the custom wood-working.

Martin and Munday have known each other more than 30 years.

Click here to learn more about the business (including how it got its name)

In a community with its fair share of 100-year-old homes, the store fills a void for people looking to restore old furniture and make it new.

“We saw a hole in the Lakewood marketplace because there are a lot antique stores and thrift shops, but they’re not going to do what we’re going to do,” Martin told Lakewood Patch last year.

“We’re not going to do antique-looking things. We’re going to take older furniture and make it look modern by applying paint and current colors. We’re doing something that somebody else in Lakewood has not done yet.”

Also, Martin said Knottily Wood uses the proper paints to stay environmentally sound. Plus she said recycling furniture has strong attributes for the consumer.

“We’re hoping this end of Madison Avenue sees a little revival,” she said.

The pair began renting the space in March 2012, and after an extensive renovation, the store opened in August.

Now, Knottily Would will keep more regular hours — on Thursday, Friday, Saturday and Sunday.


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