First Federal of Lakewood Buys Naming Rights to Lakewood Stadium
The local bank, school district agree to 10-year, $320,000 contract.
The Lakewood Rangers will now play their home games and host meets at First Federal Lakewood Stadium. It’s the same place at the corner of Bunts Road and Madison Avenue, but it’s just got a new name, thanks to a new partnership between the Lakewood-based bank and the school district. First Federal of Lakewood has agreed to buy the naming rights at Lakewood Stadium for the next 10 years, in a contract worth about $320,000. On Monday night, the Lakewood School Board unanimously approved the deal. The plan calls for First Federal’s name and logo in both end zones, the front and back sides of the scoreboard, concession stands, press box, the side wall facing Bunts Avenue and at the entrances. First Federal will pay for the signs and the money…
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Dennis Spirgen
1:36 am on Saturday, December 8, 2012
Back to the subject of the article . . . Does it bother anyone else that LHS is turning a public high school stadium into a commercial billboard? Or is everyone so flooded with advertising that we will accept it anywhere? more ›