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Study: Hotel Recommended in Lakewood

Last year, Lakewood-based Hotel & Leisure Advisors was commissioned to perform a $7,000 feasibility study to see whether a hotel could work in the city. The results are in.

The results are in: It looks as if visitors to the area could use a place to stay overnight in Lakewood. 

The engineers of a identified and recommended four spots in Lakewood that could support a hotel.

“Based upon our analysis, we believe that the potential exists for a new hotel to be developed within the city of Lakewood,” according to the study, conducted by Lakewood-based Hotel & Leisure Advisors.

“The new hotel would attract demand from downtown Cleveland, Cleveland Hopkins International Airport area, various west shore suburbs, and businesses and individuals in Lakewood." 

Last year, Lakewood City Council approved a feasibility study to see if a hotel within city limits could work (in addition to the Days Inn on Lake Avenue).

Turns out there are four specific areas in Lakewood where a hotel would work, according to the study:

  • Downtown Lakewood. City officials have said a logical location for a hotel in downtown Lakewood would be in Lakewood Center North.
  • West End of Lakewood
  • Off of Interstate 90, possibly at the Warren Road or Bunts Road interchange
  • East End of Lakewood, somewhere near W. 117th Street and Clifton Boulevard

The 145-page study recommends a “branded hotel" offering between 60 and 100 rooms:

"Being affiliated with a national hotel chain affords the property name recognition and popularity among brand loyal hotel guests. While a boutique-style hotel remains an option given the smaller room count, the Lakewood market lacks the strong demand generators essential for a small, independent hotel to thrive.

A branded hotel will be more likely to attract overflow demand from Cleveland, Westlake, and other communities than an independent boutique hotel.”

The study also points to several attractions in the area, including Beck Center for the Arts; the Horseshoe Casino; the Rock and Roll Hall of Fame; Serpentini Winterhurst Area; Playhouse Square; and the three major Cleveland sports venues.

Hotel & Leisure Advisors looked at several factors in the study, including a demand survey, site analysis, a project market occupancy and the National and Cleveland Lodging Overviews.

Check out the study in detail, attached at right.

“We appreciate the hard work of H&LA in developing such a thorough analysis of the market,” said Dru Siley, the city’s director of planning and development. “I am encouraged that it appears that there might be a good opportunity to expand hospitality options here in Lakewood.”

Since last summer, Lakewood officials have explored whether the city could attract a hotel.

But first, city officials wanted to know if it could work.

In August, city hall’s planning and development department issued a request for proposals that invited “qualified consultants to gather data, analyze and develop a feasibility study to evaluate the community’s potential for further development in the hotel and leisure industry.”

Hotel & Leisure Advisors in its submission noted that it had “performed market analyses of more than 1,000 hotels and resorts in more than 50 states and provinces” since 1987.

Hol January 25, 2013 at 02:17 PM
Colin...where is the study? You said it's attatahed at the right? I'm so excited at the prospect of a "branded" hotel here in Lakewood. Very exciting and it's about time.
Renee January 25, 2013 at 03:30 PM
What happened to the Bed and Breakfast? Typical City of Lakewood Agenda, who cares what the residents want...
Colin McEwen January 25, 2013 at 04:04 PM
Holly, look at the main photo at the right. Look beneath it, you'll see two thumbnail photos under the subheading "PHOTOS"... Right underneath that, you'll see the subheading "PDFS", click the thumbnail beneath that.
Alex Vandehoff January 25, 2013 at 06:33 PM
Sounds like someone is going to turn their home into a bed and breakfast since the residents want it so badly...
Alex Vandehoff January 25, 2013 at 06:34 PM
In all seriousness, I hope this venture goes well. Our current temporary lodging options leave a lot to be desired.
The original Bill January 25, 2013 at 06:55 PM
Renee, it's not that they don't care what the residents want, it's that they don't care what you want. The majority of residents want a hotel. If the desired number of rooms is 60-100 how many bed & breakfasts would they have to build to have that many rooms available? Keep in mind a hotel room sleeps 4 people.
LizBetKru January 25, 2013 at 08:12 PM
Renee- The City of Lakewood via Lakewood Alive, I believe, issued a survey to any resident willing to complete it. It was online via the Lakewood Alive blast email. I completed one. If you read the study link at the top of this article, you will see that the research conducted to arrive at the conclusions was in fact based on surveys submitted by Lakewood residents.
Susan Kaminski January 25, 2013 at 08:17 PM
I agree Alex.
Susan Kaminski January 25, 2013 at 08:19 PM
I think a Bed and Breakfast would have a difficult time staying in business year-round. Hotels will attract business travelers as well as those coming in for the casino, sporting events, IX-center events. There are a couple of B&Bs in Ohio City, the rates are over $200/night. I've often wondered how well they do.
pam ghaster January 26, 2013 at 01:44 PM
How exciting. Finally a new place close to have family and business associates stay at. Lakewood has done a beautiful job redoing the city...............rocky river should follow suit. pam ghaster
Ryan Reardon January 26, 2013 at 02:08 PM
Good news but I could have told you this for half the price!
angelo January 26, 2013 at 04:41 PM
It will be located in downtown Lakewood as the people with the most influence over our city government i.e. the businesses are located there. This will occur despite the main reasons people would seek lodging in the first place would be to attend the major venues in Cleveland.
Frank A. Tiberi January 26, 2013 at 05:09 PM
They should put the hotel in downtown Lakewood, where it would have a good walking score. This is what people like most about Lakewood, you can actually walk around. The eastern end near 117 is a bit sleazy, and the two hotels already there, the Travel Lodge and Days in are atrocious dumps. Old carpets, smelly hallways and way creepy clientele. I never understood how the city tolerated these two monstrosities to exist in their current state. Have some pride, Lakewood.
angelo January 26, 2013 at 09:00 PM
The problem is that the only way bad areas get good is with investment. Downtown Lakewood would present us in our best light but it's a case of the rich getting richer. The East end also has food and entertainment nearby especially on Detroit. The last thing we want is an empty hotel because we rely too much on Lakewood to attract the guests. If you read the study it's clear that the principle reasons for staying in the hotel is the proximity to downtown Cleveland and events there. They describe overflow from Cleveland as something which makes the hotel financially feasible. As a resident and business owner in the East end I know we around here are wondering if it will ever be our turn.
Barbara Greene January 27, 2013 at 03:46 AM
About time! Before I moved to this area I was visiting a friend in Lakewood and stayed at the Days Inn, which should not be anyone's first impression of Lakewood! A hotel in the center of town would be perfect with all the great restaurants and new stores. And visitors would leave with a positive view of the city.
mike fridrich January 28, 2013 at 03:20 PM
I have a great suggestion, buy my property ,5 to 6 parcels and the closed gas station next door and build it there,make Ferndale a dead end road like Robinwood. right in the middle of lakewood and on madison ave, perfect spot, who knows you might be able to use the 4 story building already there?? and just add on?? great spot and availiable. Mike Fridrich Fridrich Moving 14221 madison ave
angelo January 28, 2013 at 09:59 PM
Then there's the large empty space formerly known as Fairchild Chevrolet that would not require any demolition.

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