New Boutique — Just 4 Girlz — Opens on Detroit Avenue

Sorry guys, there’s a new ladies retailer in town.

It’s .

The store, a “SOHO boutique without the lofty prices,” opened Monday at 15612 Detroit Avenue.

In addition to countless pieces of clothing, there are 500 pieces of jewelry, more than 250 designer bags, as well as glasses, wallets and other specialty items for ladies. And makeup is on its way.

Some of the merchandise is new, and some is resale.

Gloria and Steve Kessler, who own the boutique, said that the brands include Chico's, Talbot’s, Hollister and Apple Bottoms — and prices in the store range from $3.99 to $50.

“We’re trying to have things that you’d get in California or New York — but without those prices — right here in Lakewood,” said co-owner Steve Kessler. “I like Lakewood. It’s not uppity like other places. You can’t buy anything for $3.99 at Crocker Park.”

“We’ve got something for everyone,” added Gloria Kessler. “Especially with the economy we’re trying to accommodate everyone’s income.”

Just 4 Girlz also purchases clothes.

“I’ve always been interested in retail,” Gloria said. “Since I worked in retail when I was in high school, this is always something I wanted to do.”

She’s worked at Nationwide in Lakewood for 14 years. She said she’s familiar with the city’s walkability — which was one of the main attractions when picking a spot.

Another draw was the newly renovated building, owned by Theresa Busser.

“There’s great foot traffic and there’s such a diverse group of people in Lakewood,” Gloria Kessler said.

The Kesslers are hoping to unveil the store to the community this weekend — just in time for the Lakewood Arts Festival.

And they have partnered with Coffee for a Cause, which will sell coffee at the store from 10 a.m. to 2 p.m. on Saturday. Iced coffee will be available. Proceeds will be donated to the Rape Crisis Center.     

Just 4 Girlz

Address: 15612 Detroit Avenue

Phone: 216-767-5880      

Hours: Monday though Thursday from 10 a.m. to 6 p.m.; Friday and Saturday from 10 a.m. to 8 p.m.