Life is too straight without a little Curve Appeal.
That’s the self-styled motto of the new clothing store at 15612 Detroit Avenue named — wait for it — Curve Appeal.
The store opened its doors on Saturday, just a few weeks after the previous tenant Just 4 Girlz closed its doors.
Curve Appeal looks to promote a positive approach for women who wear “plus sizes,” said owner Marian Zipay.
“It is not like any other resale fashion boutique,” she said. “It is exclusively for women sizes 12 and up. Our store is built on the foundation that every woman is beautiful and should celebrate (her) curves.”
The store offers plus-sized clothing, but jewelry and handbags are also for sale.
Curve Appeal is expected to host its grand opening Feb. 1.
This isn’t Zipay’s first run at a small business. She owned a resale shop in Lorain before moving to Cuyahoga County.
“Fashion is a passion of mine,” she said. “And I believe that women of all sizes should feel good in their skin. One of the ways to become confident in themselves is about the fashion that they wear.”
Curve Appeal is open 10 a.m. to 6:30 p.m. Wednesday through Saturday; 11 a.m. to 4 p.m. Sunday; and closed on Monday and Tuesday.
It’s not clear why Just 4 Girlz closed its doors on Dec. 21. But the store still has a pending lawsuit against the city of Lakewood.