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Giant Eagle Ends Foodperks, Adds Incentive to Fuelperks

The last day to earn foodperks! is Feb. 13.

Giant Eagle is ending foodperks! and adding extra incentive to use its fuelperks! program, according a press release from the Pennsylvannia-based company.

The last day to earn foodperks! will be Feb. 13 and discounts must be redeemed by May 31.

According to a letter obtained by the Pittsburgh Post-Gazette, the CEO said customers thought the foodperks! program was "a little too complex."

In an effort to inform in advance the customers who were receiving the highest level of savings with foodperks!, Giant Eagle began to issue letters to those customers along with added value offers in appreciation of their loyalty.  These letters began to arrive late last week, and will continue to be delivered to customer mailboxes through this week. 

In the letters, the company shared feedback it had received that not all customers liked the structure of the foodperks! promotion, as it requires additional shopping planning.

As a result, only a small percentage of customers received significant savings.  Senior Director of Corporate Communications Rob Borella said, "In fact, approximately 92 percent of Giant Eagle Advantage Card customers saved less than $40 each from foodperks! in the preceding 12 months."

The program gave customers a 1-percent discount on groceries for every 10 gallons of gas purchased at GetGo gas stations. foodperks! began in 2009.

In its place, Giant Eagle is rolling out a new 3-cent program that gives customers extra incentive to choose GetGo over other gas stations. The program started Feb. 4.

"The new GetGo 3-cent program is simple," Borella said. "Every time a customer scans his or her Giant Eagle Advantage Card while fueling at GetGo and isn’t redeeming fuelperks!, he or she will receive 3-cents off per gallon."

Borella added, "Giant Eagle had a thorough and thoughtful plan to communicate the changes this week, however the targeted mailers’ premature delivery preempted that plan. Giant Eagle truly apologizes to any letter recipients who were offended and/or misinterpreted its language."

Do you use your foodperks! each month? Or weekly? Will you miss the discount? Tell us in the comments!

Barbara Greene February 05, 2013 at 09:11 PM
The best way to get people to use the GetGo gas stations is to have competitive pricing. Unless I have a large Fuelperks discount I go elsewhere because GetGo is overpriced. Hence I rarely have more than a few cents in Foodperks.
Catherine February 07, 2013 at 04:44 PM
I don't understand the point of this...what's not to understand about either program? It's all figured out for you...use your card for food, get discount...use your card for gas, get discount....Now, your basically saying shop for groceries anywhere, because we are no longer showing customer appreciation through discounts...thanks! But by the way, make sure you use Getgo gas....I don't know maybe it's just me.
john w. burke February 09, 2013 at 04:50 PM
All I heard was "if you get free gas, you can't get 3 cents off and you've lost the $60 of savings on every $300 grocery purchase that you used to enjoy." That sucks. I saved $8,000 on gas last year and $2,500 on food.
The original Bill February 09, 2013 at 07:50 PM
Every time I buy gas, GetGo is exactly the same price as BP and Speedway. I don't know where you are buying it.
The original Bill February 09, 2013 at 07:51 PM
OMG!!! You must be driving 300,000 miles a year and buying food for 100 people to save that much

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