Helvetica Opens its Doors on Detroit Avenue
Grand opening slated for Friday at the new café.
The owners of Helvetica — the new, design-inspired café on Detroit Avenue — had hoped for a "soft opening" on Wednesday.
It was anything but soft.
As soon as the doors opened, at 7 a.m., customers streamed in.
The rush didn’t let up until the café closed in the early afternoon. At times, every seat was taken.
It's not really too big a surprise. After all, the café's Facebook page had nearly 500 "likes" before a single customer had been served.
“We were expecting it to go soft,” said a laughing co-owner Edward Padilla, “that’s why we called it a soft opening.”
The owners said word spread quickly of the highly anticipated café — with its Latin American juice selection, Rising Star coffee and food options that include sandwiches, soups and salads.
“You’ve got to see the crepes,” said co-owner Juan Vergara. “They’re amazing.”
Vergara, who opened the popular Barroco last year with his father, Carlos, partnered with friend and designer Padilla to open Helvetica — named after the popular font.
The grand opening is set for Friday, with live entertainment slated for later in the evening.
In other words, it's the perfect spot for a café that’s “geared toward the design community.” There’s also a “mini-design library,” with customers encouraged to pull reference books from the handcrafted shelves.
“Grab a book and get some inspiration,” Vergara said. “You’re sure to find someone who’s working on a project. If you need a graphic designer, you will be able to find one here.”
“But this will be a meeting place for everyone.”
Each day, the Helvetica will serve juices, coffee and muffins from 7 to 11 a.m.
Then, the full menu — including sandwiches, soups and salads — will be offered the rest of the day until 8 p.m., every day of the week.